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Sell My House

What affects property value?
See what steps you can take to get top dollar for your home. 

 
 
 
 
 

Thinking of selling your home?

 
 
 

​When deciding whether it is an excellent time to sell your home, the first question typically is, "what is my home worth?"

By completing the form to the right, I will send you a home value report at no obligation to you! You can stay up to date with changes in the market with monthly updates.

Automated reports miss specific details that directly impact the assessment of your home. The information is calculated based on an algorithm that evaluates sales trends for your property type. The critical takeaway is that they are just not that reliable.


Websites cannot determine the condition of your home, amenities, upgrades, or location for a comprehensive approach to valuation.  This requires a home visit for proper assessment.

Ask me about my marketing program!

 
 

Let My Expertise Work For You

I am committed to providing you with the highest level of service using the latest technology to market your property. Communication is essential throughout the process. While real estate transactions can be complicated, they do not have to be hard to navigate.

Through my informative approach, I educate you on current market conditions so you can make the best decision. I am very dedicated to customer service, attention to detail, and providing solutions to help you get your home sold. I offer a superior traditional and digital marketing program to help you get your home sold!

 
 
 
 
 

Marketing Plan to Get You Sold!


Our marketing plan helps get you the best price in the shortest amount of time. Most buyers start their home search online.  Keeping this in mind, we strategically position your home digitally and through traditional marketing.  Here are some of the ways we showcase your home:

Photography

Social Media Advertising

Thousands of Websites

Personal Property Website

List on the MLS

Virtual Tours

Yard Sign

Email Marketing Campaigns

Video

Direct Mail Marketing

Print Marketing

Automated Listing Response

 
 
 
 

How Do I Find the Value of My Home?

Automated Reports could set your expectation above or below the actual value of your home. To provide you with a comprehensive report, I prefer to tour your home. I will document your upgrades, improvements, and anything that may prevent you from getting the best price. You will receive important feedback to assist you in making an informed decision on price based upon comparable sales.

Pricing the home appropriately the first time will maximize the potential for a quicker sale. Let our knowledge and experience work for you! I can help you with this process and improve the sellability of your home. 


Instead of using an automated home value estimator that has the potential to be off, contact me today and I will create a statistical report to assess the value of your house.


5 Things to Know When Selling a Home

When it comes time to place your home on the market, you will have many decisions to make.  Selling your home can be very emotional and sometimes it is hard to let go. This is normal, especially for home owners who have raised children in the home or had many experiences with friends and family.

We accomplish the goal of selling your home by working with you and consulting you on the best way to prepare your home for sale.  We help you through the entire selling process and negotiating on your behalf with your best interests in mind.

Despite the memories that have been made in your home it is essential to do your best to take the emotion out and work through the selling process as a business transaction. 

You are not selling your memories, just offering someone else the opportunity to make some of their own while you move forward and create new ones for yourself.

sell my house

Curious about the value of your home?

Get access to your home's worth!


“Free Report”

Sell My House

Find a Real Estate Agent | Gainesville FL Realtor®


Whether you are looking to sell your home in the countryside of Micanopy or in the city of Gainesville it is important to work with someone you trust and can build a relationship with.

Working with the best Realtor® in Gainesville area is just as important as the marketing plan of your home. It is not just about how many homes an agent sells, service to you should be first class!

5 Factors that Affect Home Value

Selling your home in any real estate market is determined by 5 important factors. Your home will sell at the highest price and in the quickest amount of time when using these tips.

Gainesville Homes for Sale

Proper Pricing

Setting the proper price from the beginning is very important. If you list it too high your home could sit for months without any activity causing you to adjust the price and miss the opportunity for a faster sale. 

Condition of Home

The condition of a property has a significant effect on price. You can demand a higher price for an updated home with new features.

All About Location

We have all heard Location! Location! Location! Higher values are placed on locations in high demand.

Real Estate Market

The pricing of the home must reflect the current nature of the market. There are several contributing variables.

Negotiation and Terms

There are many options to facilitate and close a successful sale, be prepared to negotiate and take advantage of the what is available to you.

When Buyer's Walk Into Your Home

It is essential for buyers to envision themselves living there. Simplify, put away personal effects, excess furniture, hide countertop appliances and place towels and potholders in drawers.

List Price

If you price your home too low, you can have a quick sale, but you could be giving away money. Your property value is determined by the market and what any reasonable buyer would be willing to pay for it. This is based upon a comparative market study of your home.

Seller's often search online "Home Prices Near Me", to determine assessed value.  There are many home value estimators online, but they are unable to physically view the it to make additional assessments. Do not leave money on the table by solely relying on these. It is better to obtain a complete assessment of your home by a professional Real Estate Agent that includes:

  • Use Local Real Estate Market Statistics
  • Recent Sold Properties Similar to Yours
  • Make Adjustments For Home and Market Conditions

While many wonderful memories are made in your home, try to avoid letting the emotional attachment affect your list price or sales negotiations. Think of it more like you would a business transaction.  

CONDITION OF HOME

Getting your home sold means removing all possible buyer objections. You do have the ability to influence getting top dollar by taking the following actions to get your home ready to sell:

  • Stage Your Home Like a Model
  • Take Care of Repairs
  • Neutral Colors Are Best
  • Make Your Home Pleasing To The Senses
  • Check Your Curb Appeal
  • Put away personal effects & hide countertop appliances
  • Remove Excess Furniture

Make sure to have plenty of ventilation when cooking while your home is listed; it is best to avoid foods such as broccoli, fish, and curry. Use pure aromas for a diffuser or plugin. The best smells to sell a house are a lemon, orange or fresh linen.

It is great to have hobbies, interests, and personality shown throughout your home except for when it is too much. You do not want the buyers to focus on your stuff; it is better for the home’s features to stand out. It is essential that buyers can envision themselves living in your house. 

Location

Higher values are placed on locations in high demand or are limited, and it directly affects the pricing of your home. If your house were on a small lot in a neighborhood, it would not demand the price of a home with a view of a lake or a golf course would.
 

The value on location is the same conceptually when determining the areas within a city, neighborhood, county or areas of particular interest. Additional factors affecting site are school districts, high or low traffic areas, highway accessibility, the walking score for places of worship, shopping, as well as businesses. Location is not something we can control.

Real Estate Market

The Gainesville area real estate market dictates the value. The market is a factor of supply and demand with contributing variables. The economy, interest rates, mortgage availability, competition, and the public’s perception drives the market. 

It could be a seller’s or a buyer’s market. It is best to review statistics for local and national real estate markets. You will be able to follow the trends.
 

Failure to understand market conditions and strategic pricing could cost you thousands of dollars or cause your home not to sell.

If you list it too high your home could sit for months without any activity causing you to adjust the price and miss the opportunity for a faster sale. This could make an impression to buyers on the market that there is something wrong with your home or it is a turnoff.

How Much can you negotiate when selling a house? Tips for Sellers

It is best to not limit yourself to specific financing or terms that may eliminate a good pool of potential buyers. The better the conditions you are willing to accept the more valuable your property becomes. 

There are many options to facilitate and close a successful sale, be prepared to negotiate and take advantage of the options available to you.


What Others Say


"


In this housing market, having an excellent realtor makes a world of difference. After working with 3 other ones,Stephanie came through with flying colors and I acquired a property with exceptional values and in a great location. She spent lots of time helping me to understand the market, the process, the risks and the reward involved. If you're looking for an expert and an advocate for your real estate transaction, Stephanie is your first choice! 


Shriley Wang

Principal at Oxygen Strategic Partners

"


Stephanie is a very professional realtor that takes the customer's needs first. Her impressive knowledge coupled with the outstanding service she delivers, assists in making the home buying process really pleasant experience. In reality, very different from the standard realtor that only thinks  about the commissions; she is a true professional!!!! I highly recommend her.


Hernando Torres
President & C.E.O. at ASI Group

"


Stephanie embodies the term "real estate expert". She was highlyrecommended to me for a property I was buying and I was sothoroughly impressed and satisfied with her performance on thatdeal that I hired her again for another property I was selling. Sheis thorough, prompt and knowledgeable; a real expert in her field.


Noel A. Howe, CRPC®

Independent Financial Services Provider

 
 


Smell an Impression?

When a home is dirty, the buyer will pay more attention to it than the features of the house. They will leave with the impression that there is a lot of work to do and it will affect the offer if there is an interest in making one.

This includes dirty dishes, laundry, spills, sink and toilet stains, etc. Let's face it; clean homes sell faster!

Nothing is worse than opening the front door and being smacked in the face with a bad smell. This includes cooking with spices or food that has a heavy scent.

Are Your Rooms Messy? Tidiness

It is great to have hobbies, interests, and personality shown throughout your home except for when it is too much.  You do not want the buyers to focus on your stuff; it is better for the home’s features to stand out. 

It is essential the buyers can envision themselves living there. Simplify, put away personal effects, excess furniture, hide countertop appliances and place towels and potholders in drawers.


Paint - If the inside or outside of your home has wild or non-neutral colors put a fresh coat of paint on the walls. Most people are visual and cannot see for themselves the potential of what a home can look like when making it their own. Neutral colors make a difference! The second photo features a bedroom with two colors as well. However, these colors are not only neutral but soothing. The celery color accents the trim and wainscoting for a cozy warm feel.

Light and bright sells! If your windows are covered, blocked off or has heavy drapes then open it up. This is very important for dark rooms that may otherwise look smaller.

Strategic lighting can help a room to look bigger, set a mood or draw attention to a focal point. Dark rooms appear smaller, if you do not have a lot of natural light from windows then add a floor or desk lamp, use clear light bulbs that are relaxing or energizing for best effects.

The pricing of the home must reflect the current nature of the market. Many sellers use the emotional attachment and their memories for pricing consideration when this does not play a factor in the pricing at all. 

A good exercise is to look at your competition to get a ballpark of what homes are selling for.

Setting the proper price from the beginning is very important. If you list it too high your home could sit for months without any activity causing you to adjust the price and miss the opportunity for a faster sale. This could make an impression to buyers on the market that there is something wrong with your home or it is a turnoff. 

Buyers in the market are updated on new listings via email and other home searches they are subscribed to. If they see your home listed higher than competitive homes they will elect not to view it. They will have an immediate impression of “overpriced.” Many agents that tell you what you want to hear on a price to get the listing is NOT in your best interest. You will walk away with a less than pleasant experience.


Pricing Guidelines

If you price your home too low, you can have a quick sale, but you could be giving away money. Here are a few pricing guidelines to go by:


What you bought your home for does not affect the value

The amount of money you need or want does not affect the value

​What you think it should be worth does not affect the value


Your property value is determined by the market and what any reasonable buyer would be willing to pay for it. This is based upon a comparative market study of your home.


Benefits of Proper Pricing

Faster Sale: The better the price positioning, the quicker the sale and you will save on mortgage payments, real estate taxes, insurance, and other monthly, quarterly or yearly costs.

Less Inconvenience: Selling your home takes preparation, time and energy. You will need to keep the house clean, make arrangements for children and or pets, keep the house available for showings, and possibly alter your daily lifestyle.

Other Agents Opinions =  
Exposure to More Prospects.

When an adequately priced home comes onto the market, agents will contact potential buyers that may have interest in your home to beat other agents to the punch to set up showings for as soon as possible.  Pricing your home at market value will make your home more available to people who can afford it.


Advertising: It is easier to make an appointment with a buyer if the price of the home is not a deterrent. Thanks to the internet, buyers are savvier with their home search. They have tools available to them to help them determine how competitive your home is to others they may have interest in. Every buyer wants a deal, and every seller wants the highest price they can get, it is about bringing these two mindsets together. If your home is priced well above competitive homes, the buyer will know it.

Higher Offers: If the home is priced well, the buyers will be more inclined to make a reasonable offer in fear they could lose out on the house.

More Money to Sellers: Pricing a property correctly means less carrying costs to you and a higher sales price in less time.


Gainesville FL home Values

Drawbacks of Overpricing

Loss of Interested Buyers: If a buyer can get a similar home for a lower price then why would they want to even look at yours. Do not eliminate your home for them!

Attracts the Wrong Prospects: If your home is priced where other homes in that price range have more to offer the impression is left with the buyer that they can get more for their money in another home.Don’t Help the 

Competition: If your home is higher than your competition, it makes their homes look like a deal.

Eliminates Offers: If a reasonable offer is lower than the asking price it could insult you as the seller, thus giving hesitancy to the buyer to even make the offer.

Cause Appraisal Problems: Appraisers are held to strict standards and regulations when determining the appraisal of a home. If it does not appraise it limits your options with buyers and many times if you do not lower it to the estimated value, they will be unable to underwrite the mortgage and will be forced to walk away.

Lower Net Proceeds: Most of the time the overpriced property will sell for less. This will have wasted much of your time and cost you more in carrying costs since it was not priced right, to begin with.


Financing

It is best to not limit yourself to specific financing or terms that may eliminate a good pool of potential buyers. The better the conditions you are willing to accept the more valuable your property becomes. There are many options to facilitate and close a successful sale, be prepared to negotiate and take advantage of the options available to you.

Gainesville FL Real Estate


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Meet Florida Real Estate Broker...
Stephanie Anson

Stephanie Anson moved to Gainesville FL from the Orlando area. She is a Broker Associate with Secure Investments Realty & Management Corp.  Her background in network engineering, consulting, business, sales and marketing led her to senior sales management positions with some of the nation’s largest residential and commercial real estate development companies. 

Whether you are looking to sell your home in the countryside of Micanopy or the city of Gainesville, it is essential to work with someone you trust and can build a relationship with.

Working with the best Realtor in the area is just as important as the marketing plan of your home. It is not just about how many homes an agent sells, service to you should be first class! Remember, the first step is understanding Gainesville FL Home Values!


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Frequently Asked Questions

Do you need a real estate agent to sell your home?


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Let Us Help You "Sell My House"

 
 
 
Secure Investments Realty all rights reserved. © 2019 Gainesville MLS, Inc. All Rights Reserved. Information deemed reliable but not guaranteed.The Broker Reciprocity logo designates real estate listings held by a brokerage firm other than Secure Investments Realty. IDX information is provided exclusively for consumers' personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.
Stephanie Anson | 352.535.0620 | 3520 NW 43rd St, Gainesville, FL 32606
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